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“There is one thing in common with most of the business owners we work with: The dream they had before starting their business is very different from the reality they are facing today. It is our mission to bridge that gap between dream and reality.” – Murtaza Manji
As the Middle East’s number one coaching firm, we help you achieve your desired ‘next level’. Through powerful strategies, we help you build a profitable business that is run by your motivated team, and grows sustainably through highly efficient systems and structures. That way, you get to spend more time on things you are passionate about, with people you love, and you own an asset – a successful business – that will continue to perform and grow. And it’s not “just theory”…it’s guaranteed results! 
The first ActionCOACH office in the Middle East was founded in 2013 by Murtaza Manji, as part of Kaizen Consulting. After several years of running his own successful business coaching firm in London, Murtaza felt that the powerful strategies and systems for business growth would transform the way SMEs operate in his own home city – Dubai. 
To learn more about the ActionCOACH Team in Dubai, click here



Murtaza gets my highest recommendation as a business coach and mentor. He listened, understood and helped me identify the challenges I was having and gave me the tools to support our fast growing business. He is an invaluable asset for any CEO or business owner as he helps you to strengthen your effectiveness as a leader and to build a strong team to support you.
– Julie Leblan, Founder of MyList
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Murtaza has been instrumental over the last few months in supporting me in the running of my business Travel Ink. Within just a short period of time, I had concrete goals in place and achieved a more sustainable business model, an award, the development of new products and services, and one of the highest revenues recorded in the business history.

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Who is Murtaza Manji


Meet one of the most dynamic and driven coaches on the Action team. Murtaza has worked with 350+ CEOs, Directors and Business Owners from over 15 different industries to achieve: higher profits, greater productivity from their teams and sustainable growth by creating efficient systems and structure.

From the corporate world and through running his own successful businesses, Murtaza gained an exceptionally strong knowledge base before founding his first ActionCOACH firm in London and quickly went on to founding Kaizen Consulting – the first ActionCOACH firm based in Dubai, UAE.

This experience, combined with thorough and powerful coaching in the areas of marketing, sales, finance, operations, systems and teams, has enabled his clients – despite the competitive economy – to consistently achieve measurable, sustainable, double-digit growth and form some of the most successful SMEs in the Middle East.

To learn more about the ActionCOACH Team in Dubai, click here.